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Jay was a lie, but he was going to offer real advice.Laiwint never revealed Jay's true identity to users on the forum, and the people quoted in the show were not informed., is an interview with a Toronto woman was targeted and harassed because she shared a news article about "legal rape" advocate and so-called PUA Roosh V on Facebook.She went to the police and the media with her story.She says she often worried about how she could ever take this project and bring it into a gallery."I had a lot of internal conflicts about this show — and exhibiting any of this material, actually — because of the deceptive elements involved," she tells CBC Arts."It's very generic self-improvement stuff about harnessing your being and becoming the empowered self," she says, thinking about their rhetoric. It's something that you read a lot on the forums, she says.
"In doing this, I realized I was actually trying to heal my own wounds.
And yet, there's still a dependency on strategies and tactics and tools for manipulation.
And that grey area is what really sparked an interest." So she played right into the ambiguity.
"I wanted to hear from a person who didn't need to create a character — or act as another person, act as a guy — in order to confront or address problems and misogyny and manipulation," Laiwint says.
All in all, the show is a bit like a deconstructed documentary on what Laiwint calls the "so-called seduction community." But back to Jay Lay for a bit.
"I think for a long time I was maybe deceiving myself into thinking I was working for a movement — that I was trying to make a kind of feminist work, or trying to advocate for a cause," says Laiwint.