Dating banner advertising
In fact, according to Solve Media, you’re more than 475 times more likely to survive a plane crash than you are to click on a banner ad – a sobering statistic indeed.
However, the CTR of your online display ads will increase significantly when paired with smart targeting options such as remarketing and life-event targeting.
This isn’t terribly surprising, given how expensive legal services can be and the often large sums of money at stake in high-profile lawsuits.
In other common industries, average cost per click for an ad varies from as low as 19 cents to to per click.
Before we can answer this, we need to specify which part of Google’s sprawling empire we’re talking about – the search network, or the display network.
Google’s search network is where pay-per-click (PPC) ads appear, above and below the organic search results for a user’s search query.
CPCs for financial keywords, for instance, are often significantly higher than those in other verticals (we’ll get to more on this shortly).
Display ads on the Google Display Network (and other networks in general) often have significantly lower click-through rates (CTRs) than PPC ads.
For example, CPCs can vary widely from one geographic location to another (even for closely related keywords and search terms), and from one industry to another.Your ad position and your cost per click are determined in part by the competitive landscape and in part by your own maximum bid (the max amount you’re willing to pay for each click) and Quality Score (a measure from 1 to 10 of how good your ads are).A higher Quality Score will raise your ad rank while lowering your CPC.We’ll examine the relative costs of advertising on Google, Facebook, and Instagram, as well as the strengths and weaknesses of each online ad platform.Finally, we’ll investigate how each platform measures up in terms of performance, and there will be plenty of real-world data and research throughout.