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There are two types of thinking, to oversimplify grossly. The first is the domain of hunches, snap judgments, emotional reactions, and first impressions—in short, instant responses to sensations.
Drawing on cutting-edge neuroscience and psychology and displaying all of the brilliance that made The Tipping Point a classic, Blink changes the way you'll understand every decision you make.
Never again will you think about thinking the same way.
begins with the story of a man who survived stranded in the middle of the ocean for 76 days because he chose to live, just as Iyengar herself has chosen not to let her blindness prevent her from being a fierce researcher and acclaimed academic.
Articulate thinking is the model of rationality, while intuitive thinking is often seen as primitive, “emotional” in a derogatory sense, the only type of thinking of which animals are capable; and so it is articulate thinking that distinguishes human beings from the “lower” animals.
When, many years ago, a judge confessed that his decisions were based largely on hunch, this caused a bit of a scandal; but there is increasing recognition that while judicial opinions, in which the judge explains his decision, are models of articulate thinking, the decision itself—the outcome, the winner—will often come to the judge in a flash.
How do we decide to do anything at all and, out of the myriad choices we face each day, what makes one option more preferable over another?
This is one of the most fundamental questions of the social sciences, from consumer psychology to economic theory to behavioral science.
From assessing a stranger’s trustworthiness to choosing a mate during speed-dating to orchestrating military maneuvers, the book explores the deeper science of what’s commonly known as “first impressions,” kindling a new level of awareness of our own behavior and that of others. He is the Malcolm Gladwell of science writing — only with better hair and more meticulous fact-checking — distilling for the common man the complexities and fascinations of university labs and obscure research papers.